The new product Deka is introducing to the market is a liquid cleaner. Client’s demand was to show its amazing results for their cleaning needs.
Also the labeling had to be easy visible on the shelves. Vatra designed labeling for a series of different fragrances they trade. For the sub-brand ‘Professional’ we used a gray colour to strengthen it visually while the white background makes the label easy legible. In that way the labeling is related with other sub-brands that Deka trades, making the brand unified.