Great creativity, new image, innovative targeting strategy, professional production and timely finalisation. These are the elements that encouraged the managers of CFO Pharma Company to select the agency that would create and produce the new TV ad for Oledro Hot – one of the main products in the Albanian pharmaceutical market.
The brief sent by CFO Pharma for this creative competition was based on three pillars:
* Creating an ad that was completely unlike any other previous ad;
* Including a wider audience in product perception;
* Providing creative ideas and highly attractive visual production.
The selection of Vatra Design Consultancy-among 4 other agencies in the competition- as the agency that would create this TV ad was based on the examination of several predetermined variables by CFO Pharma Company.
This was another successful instance that confirmed the Vatra Design Consultancy specialization in establishing authentic relationships between the company and consumers, by means of an effective and complementary communication, owing to the contribution of a team of professionals from Vatra Design Consultancy, fully dedicated to this project.