The Albanian Post (Posta Shqiptare) is a customer-oriented, public service company with a nationwide network that reaches even the remotest rural areas. APS offers a wide range of financial services with competitive prices for individuals, businesses, and institutions.
APS asked us to redesign their digital ecosystem aiming to set a new standard in the industry. We created a content-first approach based on the idea of excellent services. Heavily inspired by new mobile trends (swipe gestures, fast content, full screen imagery), the new web page of the Albanian Post promotes the brand’s evolution rather than hindering it. We provided the strategy, design, development and programming as well as usability testing to create a new and highly efficient website for the Albanian Post. We wanted to simplify data management and synchronization and optimize online and social marketing campaigns. We successfully engineered the website to offer a unified customer experience across different services offered by the institution. A set of offline branding elements was designed to physically connect customers, stakeholders and the company. Our work has gone on to become the foundation for a larger design system used for the next digital transformation program of the company.
work performed
Communication Strategy, Digital Strategy, Campaign Development, Graphic Design, Social Media Management, Content Management, Social Media Advertising, Animation & Video Production, Digital Marketing, PPC & SEM, Web Development.
industry type
Telecommunication, Retail
Driving brand-led digital transformation of organization and culture
”We had the great pleasure of working with Vatra for the creation of our advertising campaign. During this project, the agency showed a high scale of expertise in advertising, including post-production and media strategy and purchasing. They have a very experienced and creative staff that put all of its efforts into the project, not only by proposing highly creative communication ideas but also by delivering on time. This was one of our company’s most effective and successful campaigns and I would strongly recommend Vatra to any business that wants a high-quality service in marketing communications.
Ms. Arlinda DegaCMO, Albanian Postal Service
