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Advertising Campaign, Print Ads, TVC, Social Media and Digital Marketing

industry type

Banking & Finance

Pay with Credins Cards

Albania ranks among the last countries in Europe for the number of debit or credit card monetary transactions. Taking this into consideration, Credins Bank management contracted Vatra to develop an awareness campaign for the use of cards in their daily purchases. The campaign aimed to show consumers the simplicity and the advantages of using cards, ensuring, at the same time, full safety for every transaction. Vatra developed an integrated marketing campaign while establishing a real emotional bond between the bank and the daily life of consumers. 3 Smart TVCs were installed and a long series of banners were created which had a comprehensive media distribution and conveyed the consumer’s benefits from using Credins Bank debit and credit cards. Paid campaigns on Social Media and digital marketing platforms expanded the audience, focusing also on educating the future consumer.

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