For several years now, Vatra Agency has been taking care of Loricaffè digital communication. What matters the most to Loricaffè is creating social content to increase engagement and brand sentiment the company in the Albanian market. With this in mind Vatra has developed a content strategy which gives great visibility to the company’s products. Starting from instant marketing messages to winning games to serial content and the creation of two characters Lorita&Caffito, the Loricaffe social communication strategy has turned into a successful display of the company and consumer’s communication.