Intermed is one of the biggest pharmaceutical distributors in Albania and throughout the Balkan region. The company owes its success to the partnerships and exclusive rights it has with the most prestigious pharmaceutical companies in the world. Vatra was engaged as its long-standing creative partner, to clarify and streamline its business architecture and transform its brand identity, products and communication. The pharmaceutical sector is one of the most important industries that face high competition and therefore it needs a brand identity that is strongly built and that can represent the new competitive lead as well as the possibility to extend marketing and branding strategies. After a detailed analysis of the Albanian pharmaceutical market, competition progress and the need for pharmaceutical products, Vatra creates a new identity and its relative corporate products. The proposed communication strategy aims to elevate and identify the new brand on high levels of recognition, which will establish Intermed on a higher level in the pharmaceutical market. These changes were followed by an active communication strategy that leads the company to reach its goals.
Getting a new visual expression to support its noble mission
”The process of reviewing the Intermed brand and how we wanted to position our group in the future, was handled with great professionalism and efficiency by the Vatra team. Their collaborative approach, structure, and momentum were important factors in the success of the project. Certainly, a team I would recommend in the future.Mr. Petrit MahoFounder, CEO at Intermed Pharmaceuticals