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Event Management, Marketing, PR Services

industry type

Entertainment

Market Launch Advertising Campaign for Cineplexx

Cineplexx is the leading cinema chain in Austria and the Southeastern European region. More than 12 million moviegoers visit Cineplexx cinemas annually and are well-attended by more than 1.300 employees.
Vatra was challenged to develop ATL and BTL services to communicate to the public that Cineplexx is finally part of the Albanian entertainment market, using cutting-edge technology and showing the latest movies with a different approach to the audience. Starting from the organization of the grand opening, press conference, events and media articles, Vatra had to address all target groups and communicate that Cineplexx Albania is now a reality.
In order to establish lasting long-term relationships with new customers it was necessary to show in all the created advertising products how much fun and entertainment the audience was having and how satisfied and relaxed it was, emphasizing production values and the epic sound and picture quality of the movies.

“It has been our pleasure to work with Vatra during the past years. There is nothing better than to cooperate with a team whose creativity knows no boundaries. Vatra immerse themselves in projects, and understand any brief they were given and consistently surpassed our expectations, delivering a product far better that we could have ever imagined. We are delighted to call Vatra one of our key collaborators during our opening campaign. We believe that they are one of the best creative teams in Albania.”

Ms. Radmilla MarashPR & Marketing Manager, Cineplexx Albania.