work required

Social And Digital Strategy, Social Media Management, Digital Marketing, Content Creating and Web Design

industry type

Banking & Finance

Do the math and start investing

Credins Invest sh.a. is a Pension Fund and Collective Investment Undertaking Administrator licensed by the Albanian Financial Supervisory Authority. Its core business is to collect and invest voluntary pension funds and execute pension payments to the beneficiaries. Besides this, the company has developed the administration of investment funds for third part investors.
The new social media campaigns and digital strategies focus on the benefits of the two products that Credins Invest continuously highlights, the pension voluntary fund called Credins Pension and the investment fund called Credins Premium. These two products needed a fresh approach to the audience that was unfamiliar with their benefits. Stating from here, the creative team at Vatra came up with the concept of using euphemisms and expressions which everybody uses in everyday life as a way to attract the audience. The slogans used in the social media campaigns as well in the content strategy comprise of two main taglines: “Do the math!” (Albanian equivalent: Bjeri kalemit!), which makes a call to the need for calculations of wealth by saving it for a future time during the pension period; the other one “Now is the time. Invest!” calls for the need to maximize the profits to generate more from earned wealth. It was important that we covered the width of what the whole company did whilst not losing the individuality of separate entities. A very satisfying project working with a great client.

Credins Invest Project Img 9 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 3 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 2 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 8 - Vatra Agency / Founder & CEO Gerton Bejo

Vatra has shown an amazing ability to leverage their creativity & organizational skills to line up with our needs. They are innovative and strategic, and their attitude of following what they deliver is a genuine value. We worked on several occasions with them and the only thing I can claim is that Vatra is a valuable team to work with.

Ms. Estela KociAdministrator at Credins Invest
Credins Invest Project Img 7 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 6 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 1 - Vatra Agency / Founder & CEO Gerton Bejo
Credins Invest Project Img 5 - Vatra Agency / Founder & CEO Gerton Bejo