Vatra has always been at the forefront of innovation, utilizing the latest techniques and trends, such as blending AI with the finest methods of traditional filmmaking. Our goal is to set new standards and inspire customers to explore new possibilities. This vision was exemplified in our recent collaboration with FIX, one of Albania’s leading producers of processed meats.

In FIX, we found a partner eager to embrace bold ideas. Our short film takes viewers on a journey through stunning worlds crafted entirely from FIX’s products, surreal yet familiar landscapes, spice forests, and meticulously prepared creations, all culminating in a majestic kingdom.

To bring this vision to life, we combined innovative techniques with artistry, reflecting FIX’s own approach to crafting their products. Our process included AI-generated worlds, intricate miniature sets, and traditional filmmaking methods, seamlessly blending diverse elements to achieve exceptional quality. The result is a story that embodies the care, creativity, and innovation behind FIX’s premium products.

We’re really proud of the end result, the story and the way we brought it to life, creating for our partner an ad that has already set them apart, not just in their industry, but also beyond it.

See you in Vatra’s next great adventure!