work performed

TVC Storyboard Concept, Production, Post Production, Dedicated Music.

Industry type

Food & Beverage

Era: The Recipe for Life, Perfected

For 25 years, Era Restaurants has been a pillar of Albanian culinary excellence, a trusted companion through the most meaningful moments of life. To honor this milestone, they turned to us at Vatra to craft a tribute worthy of their legacy: a cinematic experience, capturing their essence in every frame.

At Vatra, storytelling isn’t just what we do, it’s who we are. We approach each project with the precision of master artisans and the vision of filmmakers, weaving emotion, artistry, and strategy into a seamless narrative. For Era’s anniversary, our mission was clear: create a visual masterpiece that embodies their role in life’s grand recipe.

The journey began with a spark of inspiration. Anchored by the idea of Era as a lifelong companion, we envisioned a short film chronicling a couple’s most significant moments, meeting for the first time, saying “I do,” becoming a family, all intertwined with Era’s unwavering presence. From there, our team meticulously hand-drew a storyboard, each frame a work of art, capturing every angle, expression, and emotion.

The result? A film that transcends advertising. It’s a celebration of life, love, and legacy, condensed into a few breathtaking moments. The project is a testament to our ability to transform a simple idea into an evocative story, elevated by an original score that amplifies its emotional resonance. Every note, every shot, every detail reflects the care and craft that Vatra brings to the table.

Our history with Era is long and storied, starting with their logo and evolving into a partnership built on trust, creativity, and shared success. Together, we’ve redefined how brands connect with their audiences. And we’re just getting started.

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"Vatra doesn’t just create campaigns, they craft legacies. Their ability to translate ideas into emotion is unmatched, and this film is yet another milestone in our shared journey. Here’s to the next chapter of innovation and creativity together."

Jurgen BameMarketing & Sales Director
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