First advertising campaign for the new one-year basis contract with Citypark


Vatra was contracted on a one-year basis to create and develop several advertising campaigns through the year. The most recent campaign was designed in order to promote their season sales campaign. Our short in words and very clear composition was represented in black background with a combination of white and yellow color for the content, which makes the layout simple to understand and much more attractive. We used the barcode symbol combined with sales numbers to express the diversity of the brands they trade.

The result was an eye-catching and clever advertising campaign, which enhanced the real touchable offer for the audience. Message was implemented into outdoor, indoor and web advertising.

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