Tik Tik is one of the biggest Albanian brands in the fresh food industry. The company brings to the market healthy and 100% naturally grown Albanian chickens. Part of Agrotek Group, the company’s primary distribution is through retailers and foodservice distributors. The company has decided to expand its target market and include average consumers’ needs in the branded messages it communicates across the country.
Vatra Agency accepted the challenge and after our initial discussions with the company management we concluded that focusing our social media channels would be the priority for the following years. As a food company, our next choice was to focus primarily on utilizing Instagram and Facebook to boost their Social Media presence. Our next step was to come up with a regular posting schedule based around user activity, specific users within their target demographic.
In order to increase user engagement, we communicated different messages to show our audience the benefits of using Tik Tik products. The content strategy we created centered on perfect content to remain relevant and befit during the entire time we managed the company’s social channels.