Credins Invest sh.a. is a Pension Fund and Collective Investment Undertaking Administrator licensed by the Albanian Financial Supervisory Authority. Its core business is to collect and invest voluntary pension funds and execute pension payments to the beneficiaries. Besides this, the company has developed the administration of investment funds for third part investors.
Vatra was entrusted to create the new brand image for Credins Invest. The new image was intended to provide a brand architecture that identifies the entire range of services offered by the company. Our team understood the importance of a modern approach to a corporate entity. An opportunity stood out to create a crafted identity to reflect Credins Invest approach whilst maintaining the right level of sophistication. The identity itself was drawn to create something truly unique. The suite of collateral that sits within the portfolio is both elegant and accessible and works on a number of levels to incorporate the many brands within the portfolio.

Moreover, Vatra was requested to communicate the launching in the market of “the Voluntary Pension” as one of the main products of Credins Invest. The campaign was focused on the target audience and the product itself. The creativity team strictly integrated the elements that were identified in a series of meetings with company leadership and product experts. As a result, we produced a creative mix that highlights the future benefits of investments on the long-term benefits of the product and targeted distribution in all available mediums, which is the momentum that Vatra provided to this communication campaign.