Due to a new managing structure, Aiba Group decided to open a company which manage their Household products as well as their exclusivity companies like; HotPoint Ariston, Indesit and other global brands. Vatra was appointed to find and design a new company name, to enhance the company profile, retail strategy and vision for the future. GOTECH, is a strong, easy spelling brand name which reflects the above issues, followed with bold typeface and color to re enforce a simple and eye catching identity. The design was spread in all creative application followed also with a media and outdoor an advertising campaign.