Dance Challenge United Kingdom has a new identity designed by Vatra


Established in 2005, Dance Challenge is a unique international dance competition providing young dancers with an opportunity to gain almost instant acclaim for their talent, creativity and hard work. From its home – based in United Kingdom, Dance Challenge is expanding rapidly to other European countries. Therefore rebranding and an improvement of its online presence were paramount. Vatra had worked previously with DanceChallenge and understood its philosophy. Alongside the obvious benefits this presented Vatra with a challenge, as a radical way of thinking was required. The new brand had to reflect Dance Challenge’s European vision aiming to appeal to its new global demographics. The new brand had to reflect motion, openness, grace and strength. The main movement elements were incorporated gracefully into the new brand giving it new leas of life. Making the brand unique and instantly recognizable.

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