Since our inception, Vatra has been highly regarded for its ability to capture the ethos – the essence of what makes a brand tick, its soul and voice – and translate that into a visual identity that feels fresh 5 years, 10 years, or even decades from now.

Recently, our team had the pleasure of crafting such a creative identity for a name that may be new, but whose team carries a storied legacy. Vita is a production company that has been behind some of the most successful and talked-about TV shows in Albania and is set to expand into films, musicals, new series and live events.

Our work for them entailed the creation of a new brand identity from the ground up, along with the related creative elements that orbit it. Most prominent among these bold new elements is Vita’s logo, whose lines speak to the company’s purpose, heritage, and dynamism, and which became the highlight and culmination of the presentation event for Vita Productions.

It is a privilege for us to be part of the inception of any new creative endeavor and to contribute by defining its visual identity.