Çukaj Foundation is an Albanian philanthropic and charitable organization founded by the Çukaj family. The main mission of the foundation is to donate and raise funds for various programs such as education, healthcare, equipment and infrastructure for children living in poverty in Albania. The organization deserves a strong brand identity which will convey their story and mission in a visually captivating way. It has to represent the foundation’s image and impress their funders, donors, stakeholders and all potential supporters.
Vatra has created a very simple, powerful and easily recognizable brand identity, to help the foundation make the right impact on the interested audience. The icon of the logo is a dove and a hand created by the negative space from the dove’s wing. We chose the color purple and two typography styles to visually express and bring attention to the foundation’s philosophy. Vatra also created a modern, simple and easy-to-use website that Çukaj Foundation needed to give life to the humanitarian stories that the brand undertakes.