Vatra unveils new identity and concept

We’re excited to announce the launch of our new identity. After 15 years, we said goodbye to our square logo and released an updated visual identity to complement the evolution of the Vatra brand.

As we continue to grow as a company and the services we provide our clients, we wanted our brand to better reflect who we are, why we exist and where we’re headed. After thorough testing, trials and careful consideration we reached a fresh, modern look that resonates with our identity. Our new brand represents a unified, flexible, out-of-box and simple concept.

Rebranding from Vatra Design Consultancy to the more straightforward Vatra, as everyone knows us, is the biggest change. As Motion Graphics, Digital Strategy, Social Marketing, and PR Communications became strong services we offer our clients every day, we knew we needed to tell the world we are much more than design. The complexity of a rebranding is a bit of a balancing act. With careful attention to detail and the possibility to start from scratch, we set out to re-conceive everything that represents Vatra. From determining the client work we’re most proud of, to re-establishing the core beliefs of the company, we utilized this opportunity to deliver the best expression of the brand, much like we offer our valued clients. Creating a new identity presented numerous challenges. We needed to communicate the foundational elements of our company, while maintaining familiarity, simplicity and clarity. We think the result is true a celebration of what it means to be a creative marketing agency who is friendly, flexible, and places its clients first.