Vatra Agency has been named as the digital & content agency by Sofra Company, one of the most popular national brands of charcuterie, based in Gjirokastër, Albania. The news was announced to our team by the General Manager of Sofra in the beginning of January.

With this win, Vatra continues to strengthen its credentials as a partner of choice for creative storytelling and the digital-first agency, expanding its base across sectors.

By working with, Sofra we will be the driving force behind the company’s marketing eorts to elevate its profile to a national audience and further afield, attracting a high volume of consumers.

The social media campaign brings together a few key elements, including producing powerful content for social media channels. With a number of other mini-campaigns planned through the duration of the contract, there are lots of other creative projects to be delivered.

“We’re humbled and honored to be working with this Albanian new brand. Not only is Sofra a fast-growing brand with massive potential for growth and expansion into new markets; it is also a brand with a positive attitude. As snacking preferences continue to evolve, there’s plenty of opportunities for Sofra Company to capitalize on shifting behaviors, and we’re excited to partner with them on that journey.