What can bridge the gaps between cultures better than 0 communication barriers?!

This time VATRA Agency made it from zero to a campaign that was communicated in 6 Western Balkans countries and 4 different languages.

After a successful previous collaboration, this time The Regional Cooperation Council (RCC) needed our support to share great news: “from 1 July 2021 roaming will be free for all Western Balkans citizens. With zero extra costs.” The challenge was to deliver this message simultaneously to travelers and citizens from/to Albania, Bosnia & Herzegovina, Kosovo, Montenegro, North Macedonia, and Serbia.

Thanks to our expertise, we went for a full digital campaign and targeted millions of people with dedicated messages, in four different languages.

Stay Charged / Roam Free

We focused on freedom and lightness. While traveling in the region, citizens now have only to think about charging their phones and to share/enjoy in full their experience. We delivered a series of visuals and a TVC, made of occasions where traveling for business or tourism was a great opportunity to roam free and stay fully connected. Roaming free was treated as freedom of traveling and at the same time as the opportunity to keep in touch with everyone.

What a response!

The campaign response went beyond our wildest expectations. Our approach was perceived as fresh and original. The video and the visuals were shared with great enthusiasm by thousands of people from the WB and also from several regional leaders and institutions.