work performed

Brand Identity, Logo Design, Graphic Design

industry type

Culture & Education

There is where you learn how to learn

Virtus was created to meet the need for quality education and academic preparation for young people in various fields. The new training center equipped with new and modern laboratories and learning methods, requested Vatra’s expertise to create a visual identity.

The logo created by Vatra contains the symbol of an asterisk, a star that represents quality, dedication and the multiple dimensions in academic studies. After concluding its training in the Virtus center, students can leave the center and advance in the chosen field. This “take off” of the individual is symbolized with an identifying dot on the logo. The concept was maintained in the entire brand range, indoor elements, graphics and animations on both social media and the website. The colors orange and blue in the brand symbolize the energy, dynamics and success of everyone who crosses paths with Virtus.

Every visual detail is in function of the mission of supporting a new generation of students to succeed in every part of the world in every field they choose to.

When we founded Virtus, we did some research and evaluated different marketing agencies for the creation of our brand identity. With previous industry experience and professional expertise, Vatra was the only agency that could realize what we were looking for. They not only demonstrated a perfect understanding of our mission, but were also creative, responsive, and dedicated to fulfilling all our expectations. Working together, we found out that we share the same values and vision for the future. As the creator of our brand identity, Vatra Agency will always be an important partner of Virtus.

Enkel BamllariCo-Founder, Virtus Excellence Training Center.