Brand Name:Ventus Harbor
Industry Type:Retail / Construction
Work Required: Brand Identity, Advertising Campaign Slogan: Coordinates for a new experience....
Ventus is an artificial land construction over water on the seafront of the city of Durres, Albania. The development has established its identity as a public place, enriching the seaside with recreational and commercial activities, such as cafes and restaurants, welcoming the mooring of boats and receiving visitors from sea and land. Ventus has become a new attraction of the city, as popular a pilgrimage site as the amphitheater, and its position provides the only angle from where you can contemplate a full view of the ancient city.
Vatra was appointed to develop the naming, brand identity and an advertising campaign for this facility. The name needed to be easy to read and memorize at first sight and in combination with the logo to be conceptualized as a symbol of the city making this contemporary facility a monument that visitors or residents of the city remember and return to.
As an ancient port whose history stretches back thousands of years, Durres has many inspirational elements to consider for the naming and the brand symbol. Relating the location with the facility and client’s demand, Vatra suggested the name “Ventus” which means “wind” in Latin. Natural air movement is perceptible by all those who are on a coast. The force of the wind makes a sailing ship move, and change direction and speed. This natural phenomenon was the inspiration for the naming of the brand, effectively accomplishing the project’s needs. It was accompanied by their very first advertising campaign.
"I consider you to be the people that “baptized” this achievement, which is not only owned by the investors but by the entire city as well. I hope for spot-on professional “findings”, so that the name, logo and all branding solutions are in adaption of the project idea and concept. Good wishes!" – Mr. Emiljan Metaj, Administrator at Ventus Harbor