Brand Name:Balfin Group Industry Type:Real Estate / Tourism
Work Required:TVC Production, Copywriting, Print Advertising, OOH
Slogan:Your home by the sea
Balfin (Balkan Finance Investment Group) is the biggest investment group in Albania and one of the strongest in the region. Balfin Group portfolio includes various investments in real estate, retail, commercial and industrial space management and services, telecommunication, customer financing, mineral industry, tourism, energy and agriculture. Established since 1993 in Vienna, today Balfin Group is highly reputed in the Albanian and international market with a presence in 10 different countries.
Part of the Balfin Group the “Vala Mar Residences” is located on the coast of the Adriatic Sea, on one of the most beautiful beaches of this sea riviera, the Gjiri I Lalzit area.
Cooperation between Vatra and Balfin Group marks an important milestone in the progress of the agency. This is the era of cooperation with one of the biggest investment groups in the Balkans and further. Therefore, the work that has been trusted to Vatra presents a series of challenges which are going to enhance the performance of both entities. Vala Mar Residence Management presented to Vatra, well-articulated requests to conceptualize and create a TVC and a Print campaign for one of their major project in real Estate and Tourism Industry, the Vala Mar Residence in the Adriatic sea. Vala Mar Residences is the main recreational destination for individuals and families who want to enjoy the nature, as well as seek security, construction quality and infrastructure. The residences of the community, including villas and apartments of various types, are located amidst the characteristic greenery of the area, and they face the golden coast of Gjiri i Lalzit. Vala Mar Residences combines the experience, professionalism and advanced methodology for the benefit of the prospect residents, local community, and touristic Albania. The location and further development of the infrastructure give values to Vala Mar Residences, making it “the first station” on the Adriatic coast, as well as an oasis of tranquillity.
This TVC is going to be distributed and played constantly in the national media but also in the regional ones.
Vala Mar Residence is one of the most important projects for Balfin Group. In the final phase of the development of this bold and visionary project which is being built in one of the most beautiful parts of the Albanian Riviera, a marketing campaign was needed to introduce the final product to the market through a wide and intense presence in the media. We produced a modern television commercial which perfectly combines production quality, emotional triggers, and targeted audience. A group of professionals attended the production of the TV commercial that was created by Vatra creativity team. The commercial was developed with respect to the needs expressed in the brief that was provided by the company and which was complemented with materials as a result of the research conducted by Vatra.
“In the marketing field we have worked with Vatra Design Consultancy as a company on a number of productions ranging from TVC production to simple brochure designs. They have always been easily adaptable to any requests. Overseeing and reviews production from start to end, Vatra always deliver a reliable end product we are pleased with.
Vala Mar Residences needed an advertising agency, able to bring our business ideas to life whilst also enhancing them and keeping everything on schedule within budget. Vatra was able to accomplish all the requested demands. They delivered a TV Campaign that has generated fantastic interests. The enquiries have been of a great quality and we have been successful in converting a significant proportion of those leads to sales." - Mr. Eris Kasmi, Director of Communication, PR and Digital Marketing, Balfin Group.