work required

BTL, Outdoor Advertising, Digital Marketing, Content Creation, Sponsorship Management, Market Research, Marketing Strategy

industry type

Banking & Finance

Unconventional Cheering at Tirana Fan Zone

On the occasion of the 2018 World Cup Final in Russia, Iutecredit Albania asked Vatra to create an interactive and unforgettable event to increase engagement with its customers and of course raise awareness on their brand and products. The idea was to create a real brand experience for the entire duration of the World Cup event. We decided to become part of Tirana Fan Zone, an outdoor free event organized by the Municipality of Tirana to entertain the citizens and tourists of the city during the World Cup event. During the event we created different tools to engage with the customers, from Guerrilla marketing to promotional branded items, challenges, gifts and digital presence with TV spots and live sessions on the stage. The campaign has tripled Iutecredit’s brand sense and improved customer engagement.

“Sometimes when I see the results of our newborn company in Albania I really feel that Vatra team have our best interests at heart. The creative & strategy campaign developed by them hits the interest of every target we aimed in our business plan. Everything we discussed has been backed up by results and we could not recommend them highly enough.”

Ms. Bealba MataCEO, IuteCredit Albania.