Tik Tik is one of the biggest Albanian brands in the fresh food industry. The company brings to the market healthy and 100% naturally grown Albanian chickens. Part of Agrotek Group, the company’s primary distribution is through retailers and foodservice distributors. The company has decided to expand its target market and include average consumers’ needs in the branded messages it communicates across the country.
Vatra Agency was entrusted by the management of the company with the creation of a different and direct digital communication, producing new digital content putting the emphasis on social media channels. We created engaging and informative content for the current followers and also appeal to a new audience. In addition, three animated TVC’s were produced by Vatra following the same concepts.
TikTik, in our view, makes itself stand out by offering consumers what others cannot. We had to approach this project in such a way that it would properly represent the philosophy of the company. Homegrown and naturally fed chickens; grown without using any extra supplements such as hormones and antibiotics. Considering that this was the competitive advantage of Tik Tik’s products, it made sense for us to make this a focal point of our content strategy. In this campaign our focus was consumer education. A form of communication with the objective of teaching the consumers how the product can be used in various cases, presenting new ideas the consumer might not have thought of. To make TikTik’s advantage even more appealing to the consumers, we made sure they know the difference between a naturally grown chicken and the ones that are grown using supplements. At first glance it seems a simple concept, but so far it has made a considerable difference in the brand’s affinity. The client was incredibly pleased with the results of our campaign for them. They are very happy with the work Vatra has produced for them opening them up to the Albanian market.