Brand Name:Standard Daily News
Industry Type:Telecom / Media
Work Required: Brand Identity, Corporate Design, Visual Campaign, TVC Slogan: The best Albanian daily
Standard Newspaper is an independent daily. Their headquarters and main editorial offices are in Tirana. This paper offers a wide range of information categories with accuracy and full coverage by a professional staff. The newspaper, which can be read online, is the standard in areas such as current affairs, society, culture, international news, lifestyle and health, special reports and archives. All these rubrics are organized in subcategories which contain detailed information. Top news is refreshed periodically and is presented on the first page via a slideshow.
Vatra was the choice of Standard Daily News to develop their logo, front page layout, full corporate identity and TVC. They wanted to approach the audience with a clear and strong message that this newspaper is the standard. It was important for Standard Daily to translate that message visually.
The image was based on the word standard. The logo was the word standard itself in a bold blue typeface. The head of the front page is dominated by the logo. The front page is organized neatly and with a modern touch. The identity was then applied in all corporate products. The TVC is the most significant presentation of the word standard. The spot shows a journalist that selects the word standard in a dictionary, takes notes with pen on paper and examines the meaning of the word standard while sitting in front of an old typing machine where he will write the article. The TVC is elaborate with all the elements of good, professional journalism, and that is what Standard Daily is bringing to its audience.
“Working with Vatra to enhance the philosophy and the standard of our newspaper was a challenging and great experience for us. Through their creative work they communicate clearly and straight with the specific target audience. We are definitely going to push further our relationship on future progress with Vatra Agency." - Mr. Henri Cili, Chief Editor at Standard Newspaper