Brand Name:Sophie Caffè Industry Type:Retail
Work Required: Naming, Brand Identity, Packaging Design, Corporate Products, Copywriting Slogan: Remember me
Sophie Caffe & Snacks is a new local, friendly, and socially conscious coffee shop in Tirana. They offer freshly prepared coffee, bistro and food 24 hours a day, all served in a friendly, relaxed and comfortable atmosphere.
Vatra was entrusted to name the brand, design the identity accompanying with stationery and all the corporate products, including the packaging design. The aim was to create a relaxed and inviting image, to convey a place where everyone could feel familiar and comfortable. It had to be the kind of place their potential customers would embrace; a welcoming place where everything tastes great and the staff are friendly.
The first step was to work on naming the brand. To create a powerful brand, the name had to make an immediate impact and be memorable. The name that Vatra proposed for the brand was Sophie; a female name, which is the English, French and German form of the Greek name Sophia. In Greek the name means “wisdom”. Sophia is a popular name throughout the western world. The name was used to represent the personification of wisdom. After defining the name of the brand, Vatra developed the symbol of the identity relating the meaning of the name with the symbol of wisdom. In many cultures, the owl is a symbol of wisdom. The owl is the sacred symbol of Athena, the ancient Greek goddess of learning, and is even depicted on some Greco–Roman currency as a symbol of knowledge, status, intelligence and wealth. The brand-mark is designed using capital letters in a retro style typeface. Easily legible and simply applied to the entire image of the brand, it creates a vintage impression at the same time fresh and modern while also communicating convenience. Enlarged serving suggestions photography is applied to highlight the product’s quality. The slogan of the brand: “remember me”, gives a direct message to the customer to remember Sophie, but at the same time it is related with each customer and the invitation to remember the good times spent with friends or family, making Sophie Caffe & Snacks a place of wonderful good memories.
“We have been very impressed by Vatra’s Staff ability to literally read what is really on our minds and deliver a corporate identity that perfectly symbolizes our vision and conveys the stylish, elegant and modern image we needed to sustain the development of our company in the Albanian saturated market. They have an exceptional ability to transform vision and direction into on-target creative. I strongly recommend Vatra for creative work and strategy at all levels of sophistication.” - Mrs. Lenica Merkuri, CFO at Sophie Caffé.