Brand Name:Silhouette Diet Center
Industry Type:Health and Care
Work Required: Brand Identity, Corporate Products, Visual Campaign. Slogan: Nutrition and diet therapy
Silhouette is a diet and nutrition center based in Tirana engaged in healthy nutrition education. This center is created and managed by professionals. Besides consultancy on personalized nutritional programs, it includes a professional kitchen in which different menus are prepared according to the needs of each client.
Silhouette Diet Center required from Vatra to renew its entire brand identity. These brand refreshing changes should be extended to all articles of this brand identity. The new image would launch the center into the saturated restaurant market in Albania. Although Silhouette’s philosophy is different from that of all other restaurants, the final product is the same. Therefore, a badge symbol that distinguishes these two types of restaurants from one another was needed. This symbol had to be glamorous and modern while reflecting nature, purity, and health.
After research, Vatra designers began to sketch the first lines that would shape the new identity of Silhouette. The work turned out to be more difficult than first thought because the new logo needed to preserve the same elements of the old logo. In order to achieve this difficult task, it was decided to divide the elements visually and modernize them by a simplifying process. The apple, as the main element, was given a shape that strongly correlates with the philosophy and image of the center as well as the services and products it offers. The new brand has entirely changed the image of the company by bringing forth its authenticity through a perfect design with a strong foundation. The extension of the new identity in all facilities required, and the creation of an interactive personal website build a new bridge of visual communication between Silhouette and its audience for the following years.
“It has been great fun working with Vatra on the design of my logo. The process was entirely collaborative. They listened to my likes and dislikes, and provided great advice and direction when required. I was immediately impressed with their professionalism, dedication and love for their work. What a great little team!” – Enkelejda Ferrollari, Founder, CEO at Silhouette Diet Center.