Brand Name:Sava Tour Industry Type:Travel Agency Work Required: Brand Identity, Corporate Products, Visual Campaign. Slogan: The Happymakers
Savatours is a leading tour operator in Albania which offers tours and vacation packages to both in-coming as well as out-going clients. After many years of providing tourist services to its local clients, who seek to spent their vacations abroad, Savatours has accumulated the necessary experience to become the biggest company in the tourist market selling organized tours and tourist services. Savatours is also the only company in Albania that offers tailor-made tours and packages.
After many years of business in the Albanian and regional market (especially the Albanian speaking localities), the company decided to refresh the identity and its image as the existing one was tired. The goal was to change the visual concept by redesigning the logo but without invading or replacing the values that the company has promoted over many years of hard work. The first logo, which was designed when the company started with the means and vision of that time, had to be changed and modernized in order to be attractive for today's more sophisticated public, which is bombarded every day with endless promotional messages. The new identity has to be dynamic, attractive, radiant, flexible in usage, and needed to engage directly the people who see it.
Vatra started to work on the assigned project and redesigned a modern logo which will last over time because of its intrinsic simplicity. The power of the new logo consists in the way it was designed without neglecting the image that Savatours has built over the years. All the elements of the old logo have been reproduced and are presented in an attractive way with a modern codification. The use of stronger and enhanced colors makes the new logo eye-catching and memorable, an element the previous version lacked. This new, energetic, and relaxing identity reflects the vision of company in relation to the client and presents a logo that will stand the test of time and accordingly represent a leader in the Albanian market. Vatra also implemented the new identity in all brand products by expanding the new spirit in all promotion elements.
“Like all great brands, Vatra stands for something. They’re inventive. Insightful. Enthusiastic. Passionate. Inspired, and at the end hospitable, a second home for your company. They ask the right questions and listen first, they do their research, they act with purpose and speak from experience. We can chose to redesign our identity with any agency, but we chose Vatra because we expect the best and these group always exceed our expectations. I like the way they over deliver.” – Ms. Jeta Bardhi, Managing Director at Savatours.