Savatours is a leading tour operator in Albania which offers tours and vacation packages to both in-coming as well as out-going clients. After many years of providing tourist services to its local clients, who seek to spend their vacations abroad, Savatours has accumulated the necessary experience to become the biggest company in the tourist market selling organized tours and tourist services.
After many years of business in the market, the company decided to refresh the identity and its image. The goal was to change the visual concept by redesigning the logo but without invading or replacing the values that the company has promoted over many years of hard work. The existing logo had to be changed and modernized to be appealing for today’s more sophisticated public. The new identity has to be dynamic, attractive, radiant, and flexible in usage and it needs to engage directly with the people who see it.
Vatra started to work on the assigned project and redesigned a modern logo which will last over time because of its intrinsic simplicity. The power of the new logo consists of the way it was designed, which did not neglect the image that Savatours has built over the years. All the elements of the old logo have been reproduced and are presented attractively with a modern codification. The use of stronger and enhanced colors makes the new logo eye-catching and memorable. This new, energetic, and relaxing identity reflects the vision of the company concerning the client and presents a logo that will stand the test of time and accordingly represent a leader in the Albanian market. Vatra also implemented the new identity in all brand products by expanding the new spirit in all promotion elements.
work performed
Brand Identity, Logo Design, Graphic Design, Retail Design, OOH, Print Advertising.
industry type
Tourism & Hospitality, Retail
An incredible time travel!
”Like all great brands, Vatra stands for something. They’re inventive. Insightful. Enthusiastic. Passionate. Inspired and hospitable, a second home for your company. They ask the right questions and listen first, they do their research, they act with purpose and speak from experience. We could have chosen any agency to redesign our identity, but we chose Vatra because we expect the best and these groups always exceed our expectations. I like the way they over-deliver.
Ms. Jeta BardhiManaging Director at Savatours