The Albanian Post (Posta Shqiptare) is a customer-oriented, public service company with a nationwide network that reaches even the remotest rural areas. APS offers a wide range of financial services with competitive prices for individuals, businesses, and institutions.
The Albanian Post needed an image and communication update towards customers, which was the main request of the company’s management, especially in the context of formalizing the new service package and improving the payment and postal system. It was very important for the company executives to pass on to the general public the message that a series of financial, utility and postal services is being offered in every office of the Albanian Post, that could turn these points into a “One Stop Shop” where you can get fast and safe service in every corner of the country. Creating a pay-off “Fast. Safe. Everywhere.” which will accompany any communication of the company in various media is at the foundation of the new philosophy of the Albanian Post. We created a new visual spirit, personalized symbols for each service, along with a new graphic design language. A wide informative and promotional campaign for the brand was presented in the social networks through the activation of official pages and a profile, creating a strong presence and maintaining continuous contact with customers. We selected a much-loved character as testimonial of the campaign. To aid all these changes a big media campaign was set in motion, together with PR services that were coordinated with the strategy throughout the entire campaign.