Brand Name:Raiffeisen Leasing Industry Type:Finance / Banking
Work Required: Visual Campaign, Corporate Productsand TVC Slogan: Your projects, a reality with trusted partners
Raiffeisen Leasing plc is part of Raiffeisen Bank Albania, one of the largest banks in the country with more than 60% of all retail deposits and the most extensive branch network. Raiffeisen Leasing’s activity is expressed in its mission statement: “The leader in the Albanian lease market, offering a full package of lease products satisfying all client needs and contributing in economic growth, financing new and modern technology, machinery and equipment”. Vatra was approached to design a new advertising campaign.
Vatra was challenged to create a simple striking campaign directed at both individuals and businesses. The campaign goal was to create an impact on the target audience and deliver the message in a creative and attractive way.
The campaign was developed in a simple and easy-to-understand concept. Inspired by the products the bank offers to its clients through leasing, Vatra used as a graphic for the visual part of the campaign the mileage calculator, battery dashboard display etc., converting the information elements with the bank offers. The black background emphasized the graphics and message that from the bank, the client could achieve successful business growth, adding velocity and energy as desired and value to their business and finances.
“Vatra has proved to be creative, unique and with the ability to deliver a high quality campaign even with a very short deadline. The campaign had a great impact on our target audience with very satisfying end results.” - Ms. Majlinda Hakani, Chief Executive at Raiffeisen Leasing plc.