Brand Name:Tirana Professional College Industry Type:Education
Work Required: Brand Identity, Advertising, TVC, Print, Copywriting, PR, E-Marketing Slogan:Build your world
Tirana Professional College is a private, professional school which offers full study programs for secondary education graduates in several professional sectors. The college was founded in Tirana in 2015, by a group of some of the best educators in the country. Their vision is based on the belief that success and a sustained future in the Albanian and international markets starts from professional schools which educate young people to be ready to enter the job market immediately after completing their studies. The mission of this institution is to educate the new generation of professionals in various trades that were carefully selected following a detailed study which identified the most in-demand professions. Their vision is to base today's economy on real and tangible skills.
Tirana Professional College trusted Vatra with the creation of their visual image. At the same time, the agency was required to start launching the new brand in the media with a swift and effective campaign through which to communicate all the college’s aims and activities and, most importantly, to be a catalyst for boosting registrations for the first academic year.
Vatra started work by gathering all the information and elements needed to create the brand identity of TPC. The logo design, the new slogan which calls the public to action, and the unfolding of graphic elements were some of the actions undertaken to give to Tirana Professional College a conceptual and visual identity. At the same time, Vatra worked quickly and creatively with promotional messages in traditional media, as well as across the wide range of new media, through ATL and BTL campaigns.
“I personally have to say that I am really thankful for the support we have received from the Vatra team since the moment that we trusted them with the creation of the identity for our school. Every step of the working process was managed with experience and dedication. It is a pleasure to work with an agency which communicates very well and explains professionally all the details of their work. Thank you for contributing in the best way to our growth." - Mr. Laert Duraj, general Administrator of Professional Colleg of Tirana.