Brand Name:Philips plc
Industry Type:Energy Industry
Work Required: Corporate Products, Visual Identity, Media, Event Slogan: Sense and Simplicity
Royal Philips Electronics of the Netherlands is a diversified Health and Well-being company, focused on improving people’s lives through timely innovations. As a world leader in health-care, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of “sense and simplicity”.
Philips Electronics cooperates in the Albanian market with Energy Planet, which is their representative and main distributor in the country. Since they were launching their products in the Albanian market, Vatra was contracted to develop an advertising campaign for the upcoming year product catalog. A whole range of activities was requested like ATL and BTL and a promotion campaign.
It was a pleasure for us to work with a well-established identity and brand name like Philips. We strictly adhered to the guidelines of the user’s manual and developed our campaign in the spirit of Philips. The main theme of the product catalog was a beautiful baby representing new life. A “Baby” was born. The baby is presented in a comfortable environment full of light to show that these new products that are introduced to the public already support life from the start. The squares in the picture represent pixels and the baby has a cube in its hands. The squares and cube are important pieces of the full picture, they are products that come in a large package to promote and support life. Furthermore we developed ATL and BTL products and a promotional campaign.