There was a gap in the Albanian fashion industry. The market needed a hero, a brand that could offer fashionable garments but with a more competitive price. Something “nice, but affordable” by the younger people.
Pelinku always has been a great potential, but a new brand was needed
As one of the most iconic fashion brands in the Albanian market, Pelinku started its activity in 1970, during the worst period of the communist regime. It was founded as a company in 1994 and until nowadays its main goal was to create loyalty among the younger generations with an appeal for affordable fashion. The fabric, the style, and the quality were there, but the brand power was weak.
We grabbed the bull by its horns and went for a new brand identity. The company logo was made more memorable and fashion-oriented, as a modern coat of arms, which can be applied in the garments in the most eye-catching ways. We placed Pelinku on the fashion industry map. Thanks to our expertise in digital marketing we were capable to build a new website, Pelinku.com which enabled the brand to connect more with its customer and to fully adopt the immense advantages of e-commerce. Our team also managed the brand’s social media channels and delivered a series of online campaigns and PR articles which helped in reputation and sales volume.