Brand Name:Olim Sunflower / Olim Corn Industry Type:Food / Beverage
Work Required: Product Design, Corporate Products, Visual Campaign, TVC Slogan: Take care of yourself.
The oilseed processing company Olim was established in 1999 as a wholly owned subsidiary of Albanian AM Group. In November 2001, the firm opened its oil refinery in Tirana. Olim produces sunflower, corn and salad oil under the Olim brand as well as Frito sunflower oil. In 2004, the company made an investment in its production facility and thus raised its refining capacity to 120 tons per day. In June 2005, Olim was certified with Quality Management Certificate ISO 9001:2000.
Vatra was tasked with redesigning the two main cooking products of Olim Company, Sunflower Oil and Corn Oil. The high quality of the product and its many benefits had to be emphasized through corporate products and TVCs. The brand labeling needed to be easily recognizable by the audience and representative of the product itself. For the company it was very important to represent the product as healthy as well as tasty.
Vatra redesigned the labeling of cooking oil types, rebuilding the brand and developing it in a well-ordered shape. The TVC message introduced on the market the purest cooking oil, which offers the best for your health and nutrition requirements. It brings out the natural flavor and aroma of any recipe to the fullest and comes in revolutionary, convenient, and hygienic packaging.
“The long-term relationship developed between AM Group and Vatra is not just a relationship between creative and buyer, because this is not what our Group is looking for in a partner company. We wouldn’t have created anything if Vatra Agency didn’t understand exactly the real philosophy of our companies, brands and messages that we wanted to bring to the attention of our customers. We consider Vatra part of our team and a crucial point in our growing strategy.” - Mr. Mirush Bejko, General Director at Olim ltd.