Oledro Hot is the top-selling brand in the over-the-counter pain reliever category. CFO Pharma, the owner company of the brand, noticed that Oledro Hot was struggling with a lack of identity among consumers who considered it substitutable with other same products in the market. In order to differentiate itself positively and increase sales, Oledro Hot needed to strengthen its emotional connection with consumers with a memorable new campaign. For this purpose, Vatra creators conceived Mr. Gripi (Mr. Flu), a funny character, who is a new opponent for Oledro Hot to beat. Great creativity, new image, innovative targeting strategy, professional production, and timely finalization were the elements that encouraged the manager to choose us for this job. We based this on three main pillars:
1. Creating an ad that was completely unlike any other previous ad;
2. Including a wider audience in product perception;
3. Providing creative ideas and highly attractive visual production.
We established authentic relationships between the company and consumers through the new TVC, utilizing effective and complementary communication, thanks to the contribution of a team of professionals from Vatra, fully dedicated to this project.