work required

Brand Identity, Packaging Design, Naming

industry type

Food & Beverage

Wine naming and labelling inspired by history

The roots run deep at Georgius Castriotus Scanderbeg Winery and Vineyards. Being one of Albanian’s oldest wineries, established in 1933 by an Italian family and then eventually established as a state-owned company in 1957, Kantina Skënderbeu is the most awarded winery in Albania. Being the creators of the new identity, the company chose Vatra to renew all their product range with new names and labeling.

The new packaging hierarchy was designed to lead the brand into reinforcing the premium brand position and grow the Georgius Castriotus Scanderbeg brand. The label designed by Vatra Agency, perfectly emphasizes historical heritage, but with a very modern character, using textural finishing with both de-bossing and embossing over foil and seals supporting our inspiration from the specifics of Scanderbeg.
The final result from a creative / functional point of view is a coherent, visually distinct, solid, transverse range of wines that appeals to any generation, without discrediting Georgius Castriotus Scanderbeg heritage.

We would like to heartily say thank you to Vatra for a logo we are very of proud. The rebranding project led to a very positive result. They were committed to understanding our brand and our needs, always responded effectively and with professionalism.

Mr. Helidon KushiCCO, Georgius Castriotus Skanderbeg Winery and Vineyards