Brand Name: National Chamber of Advocacy of Albania
Industry Type: Government / Law Firm
Work Required: Brand Identity, Corporate products.
Slogan: For Quality and efficiency.
The National Chamber of Advocacy of Albania is a union of active and non-active members of advocacy chambers in Albania. This institution’s scope of work is to strengthen, increase, stimulate, and protect the activity and work of lawyers in the country. Moreover, it promotes this professional group in international meetings, seeking cooperation with various parties by establishing all necessary contacts. The Chamber also finances scholarships for the best law students and promotes students for grant eligibility. It is also exclusively responsible for the licensing of new lawyers.
The National Chamber of Advocacy in Albania trusted Vatra with the next challenge of creating a new brand identity. The old logo was not transmitting the values and image that the Chamber has built over the past years. The new identity needed to accomplish this function. Moreover, the new identity had to be composed of a number of elements, which express the values and work of the lawyer, while combining in the new image the history of the institution, and the modernity of the time and environment where it operates.
Vatra started the project by collecting the basic elements for the creation of the new identity. After the research phase, the team of designers, having identified key representative elements, started to create the first shapes on which the new image would be built. The new logo clearly represents and expresses all those values that the Advocacy Chamber Board of Directors had requested in the initial brief with the Vatra team. Institutionally solemn, the logo was at the same time, modern, fully expressing the values that the institution represents. All the elements used in the logo serve that purpose. We built a brand that represents the values carried by the National Chamber of Advocacy of Albania and a strong visual identity that intertwines these elements.
“Vatra was contacted for the development of our new identity their work was highly efficient, both in terms of time and quality. Any questions or problems were answered immediately with a great deal of care and knowledge.” – Mr. Edmond Komini, General Secretary of National Chamber of Advocacy of Albania.