Brand Name:Ministry of Foreign Affairs
Work Required: Brand Identity, Corporate Products, Retail, Event, Media Slogan:
The Ministry of Foreign Affairs was first created in Vlora in 1912 as one of the most important bodies of the first government of the modern Albanian state. The modern Albanian state was established immediately after the declaration of independence from the Ottoman Empire. Ismail Qemali, the first Albanian Prime Minister, was at the same time the first Minister of Foreign Affairs until June 1913. Following the fall of the totalitarian regime and the establishment of democracy in Albania in 1992, the Ministry of Foreign Affairs became once again an institution of major importance with a crucial role in the development of the Albanian foreign policy. A new strategy was adopted as well as a new action plan. The Ministry itself was restructured and reformed in personnel and management to increase efficiency. These changes were also reflected in the new organizational chart of the Ministry, which differs significantly from the previous model.
After the reform, restructuring, and reorganization of the Ministry of Foreign Affairs it was necessary to develop a new brand, to express the important role, power and significance of this institution. Vatra was contracted to create the full identity of the ministry, to design the press conference hall, conference room, and to standardize the chancellery, protocol and correspondence in an official yet contemporary style.
Vatra maintained the same basic line for the image of the ministry in full compliance with the requirements specified in the Constitution of Albania, Albanian law and by legal acts. The national symbol dominates the image. The new brand, however, is completely revived and refreshed, the national colors black and red are preserved but the introduction of the hot gold foil color makes the brand slick and modern while maintaining a high level of protocol and an official look. The logo was then applied in all the other products; it dominates the conference hall, in all forms of protocol, entire chancellery and website. The new image developed by Vatra was also adapted in over 30 directorates of the ministry, so the ministry now has a unified representative image.
“We were most impressed with Vatra level of professionalism and the manner in which they handled our account. The dedication of resources and the extreme intellectual effort they made was the success of our purpose.” – Mr. Sokol Dervishi, Chief of Cabinet at the Ministry of Foreign Affairs of the Republic of Albania.