Brand Name:Milwaukee Tools Industry Type:Retail / Construction
Work Required: Market Launch, Outdoor advertising, Print advertising, PR Services Slogan: Nothing but HEAVY DUTY!
Milwaukee Tool is an industry-leading manufacturer of heavy-duty power tools, accessories and hand tools for professional users worldwide. Milwaukee Electric Tool is headquartered in the Milwaukee suburb of Brookfield, Wisconsin, with research, new product development, manufacturing, manufacturing support, marketing and sales and information systems operations in the U.S., China and Europe. Milwaukee Tool has entered in the Albanian market in 2016 and it is represented by Albaelettrica one of the largest electric dealer and distributor in the western Balkans, with full rights of Milwaukee Tool’s brand identity and products in the local market.
Vatra has been contracted from the management of Albaelettrica to develop a launch strategy communication for Milwaukee Tool’s in the Albanian market. The whole purpose was to create an impressive, meaningful and modern advertising campaign for the launch of their products, that include at first an outdoor printed campaign in static and electronic billboards, Social Media Campaigns and of course advertisement on daily and thematic printed media. The client asked to follow some rules in communication leaded by the worldwide brand guidelines. The development of the campaign had to be step by step, starting with their image in advertising products and the products they trade.
Vatra proposed an eye-catching design strategy communication to be implemented in all the Medias that were identified in the research phase by the media planning team. The campaign was to be executed using all available communication channels. Social media networks, the media closest to the product audience, direct contact with the consumers and good management were the mechanisms used to make the product evident for the public, accentuating quality and the experience of the company. Moreover communication bridges were built between the company and consumer, launching and strengthening the presence of the brand in the Albanian market.
“Albaelettrica, as a longstanding client of VATRA, continues to receive quality services that accommodate our time sensitive deadlines. The management and staff of VATRA can be highly commended for their attention to detail and dedication to continuous quality design perfection. It is always a pleasure to work with such a professional group of individuals, creative, and experts in this field.” – Mrs. Genta Druga, Milwaukee Representative Marketing Manager.