Industry Type:Food and Beverages
Work Required: Brand Identity, Corporate Products, Media Slogan: Fair trading,
Mercuri Ltd is a company that specializes in the trade of coffee, coffee machines, and furnishings for bars and restaurants. The company’s dynamic business model is based on trading and distribution. Their philosophy of fair trading, collaboration with the very best, and bringing to their customers the best that can be offered has proven to be very successful. They are dedicated to their business philosophy and work very hard to achieve the highest standards. The result of this mindset and dedication is a great reward because now they are a leading company in the market. Mercuri Ltd takes pride in a specialized staff in the fields of market research, trading, distribution and technical support.
One of the biggest and very best companies in the market trusted their image to Vatra. The client needed to have an image that reflects the high standards of the company. The brand needs to be catchy, slick, elegant, and at the same time imposing, bold, and hard to forget.
We all felt the challenge and also the thrill, because once again we had the chance to produce some artwork that enhances the art of doing business. The name chosen was the name of the Roman god of trade, Mercurius. This name represents in the best way the nature of the company, which is fundamentally import-export and trade. The symbol is a winged M inspired by the winged sandals of Mercurius to emphasize the high mobility of the company that conducts business in a quick and efficient way.
”Vatra has always brought to us a different creative and philosophical experience. They know how to translate thoughts into communicative images.” - Mrs. Alketa Cerkezi, Marketing Manager at Mercuri Ltd