Milwaukee Tool is an industry-leading manufacturer of heavy-duty power tools, accessories and hand tools for professional users worldwide. The brand has entered in the Albanian market in 2016 and it is represented by Albaelettrica, one of the largest electric dealers and distributors in the western Balkans.
Vatra was contracted from the management of Albaelettrica to develop a launch strategy communication for Milwaukee Tool’s in the Albanian market. The whole purpose was to create an impressive, meaningful and modern advertising campaign for the launch of their products that include at first an outdoor campaign printed in static and electronic billboards, social Media and digital campaigns and advertisement on daily and thematic printed media.
Vatra proposed an eye-catching design strategy communication to be implemented in the different media in which the messages will be exposed. The campaign was to be conducted using all available communication channels. Social media, targeted digital marketing and thematic media closest to the product audience aiming to create direct contact with the consumers and good management were the mechanisms used to make the product evident for the public, accentuating the quality and experience of the company. Moreover communication bridges were built between the company and consumer, launching and strengthening the presence of the brand in the Albanian market.