Brand Name:Balfin Group Industry Type:Construction / Real Estate
Work Required:Brand Identity, Corporate Product
Slogan:We Build Values
Balfin (Balkan Finance Investment Group) is the biggest investment group in Albania and one of the strongest in the region. Balfin Group portfolio includes various investments in real estate, retail, commercial and industrial space management and services, telecommunication, customer financing, mineral industry, tourism, energy and agriculture. Established since 1993 in Vienna, today Balfin Group is highly reputed in the Albanian and international market with a presence in 10 different countries.
ManeTCI is a leader in the construction and investment of development projects in Albania and the region and is part of Balfin Group. Founded in 2002, ManeTCI is specialised in commercial and industrial constructions such as shopping malls, residential buildings, social and cultural centres, industrial and civil engineering constructions.
Cooperation between Vatra and Balfin Group marks an important milestone in the progress of the agency. This is the era of cooperation with one of the biggest investment groups in the Balkans and further. Therefore, the work that has been trusted to Vatra presents a series of challenges which are going to enhance the performance of both entities.
Mane TCI, has commissioned a restyling of the brand identity which has to reflect clearly the values and mission of the company. Moreover, the company has also requested the development of a brochure and a series of corporate products which are expected to accentuate the presence of the group in the market in which it operates and is active.
A modern restyling of the logo was applied to freshen the image in harmony with modern international trends in the design industry and to address the needs of the markets at present.
Another important project was the creation of a corporate brochure which was going to serve as an introduction element of the company. The lines of this product follow strictly the elements of the brand identity while implementing new innovative ideas which were not present in earlier products.
“Branding is one of the most valuable corporate assets. We hired Vatra Design Consultancy to develop and renew our global brand. Creativity – agility – and great common sense are the hallmarks of their success. We feel that our company continue to benefit from an excellent design service and we are very pleased with the outcome works." - Mr. Eris Kasmi, Director of Communication, PR and Digital Marketing, Balfin Group.