Brand Name:Luarasi Law Faculty Industry Type:Education / Publishing
Work Required: Brand Identity, Corporate Products, Motion Graphics Slogan: Symbol of a quality education
Luarasi University was founded in 2003 by decree of the Albanian government as a private educational institution. Since then, Luarasi University, which specializes in law and only graduates students in Jurisprudence, has become a symbol of high-quality education. It was founded by one of the legal heavyweights and prospers from great cooperation with acclaimed lawyers. After years of dedicated work and determination it has built an excellent reputation. It is also well-known for the high rate of student employment immediately after graduation.
Vatra was appointed to design a new corporate identity and to work on the design of a range of products for Luarasi University. The client expected Vatra to express through image both the university’s high level of education and the high employment rate of its graduates.
The image that Vatra generated is a combination of aristocratic, leading, noteworthy and successful brand. A serious, impressive, demanding and eclectic brand was developed as Luarasi University deals with education. The symbol was created from the initials of the university. We used a deep red color for the symbol and a deep blue for the uppercase lettering. The corporate symbol was then used further to create branding and commercial products.
”In my personal opinion, Vatra have brought creativity and a contemporary image to our institution. I believe that they have strong advertising capabilities to evolve not just our appearance, but even our views, by making us competitive and contemporary in our dynamic and fast-changing country.” - Prof. Dr. Aleks Luarasi, Principal at Luarasi University.