Brand Name:Lori Natural Tea, Lori Brown Cup
Industry Type:Food & Beverages Work Required: Naming, Branding, Product and Packaging Design, TVC Slogan: All seasons
For two decades Valtelina has been the leading Albanian company in coffee products and services operating in Albania, Kosova, Montenegro, Macedonia (FYROM) and Greece under the brand of Lori Caffe. Since its beginning, Valtellina has worked with passion and dedication to improve product quality and technology, to guarantee a good quality coffee and a wonderful taste. Seeing their business growing, but at the same time market demands, consumers’ needs, and new taste trends, they decided to expand and develop a new product collection branded Lori Natural Tea, followed by Lori Brown Cup. Thanks to their enthusiasm in their work, they seek to spread to every corner of Albania and beyond the full range of their products which are tailored to consumer demand and offer original tastes.
When they decided to add a line of fine teas to their offer, they called Vatra for expertise in consumer product branding and packaging design. The Lori Natural Tea collection had to look amazing both at home and on the supermarket shelves. Each tea flavor or its main ingredients had to be identified easily, be recognizable and stand out from other tea brands.
Vatra created the concepts using the thinking that tea is perceived more as an experience than a mere beverage. The collection was differentiated from other tea brands on the market but most importantly, Vatra created a tea collection that gave the idea of an artisan feel as well as a special process that, as in fine arts, there is a special dedicated time for tea-making. Different style designs and concepts were presented to the client. The decision was based on brand strategy development but also making a choice between three of the proposals, developing one concept each year making every tea collection unique. The packaging design was simple, elegant and created using a watercolor technique. An easy-to-read product packaging which is color-coded to indicate each variety of tea. The second proposal made use of illustrated designs instead of watercolors. They present the concept of a unique story described with graphic humorous elements and sketches, or emphasized characteristics for each different tea taste. Every element is related to the special characteristics of the tea variety. Lori Brown Cup collections are created with the same concept, using symbolic scenes according to each taste.
“Vatra is our marketing and branding agency for more than 10 years. Is a design agency you can trust. From its top quality work to its professional team, to its attention to detail and its proficient productivity, you can't go wrong with this company. I had real pleasure working with Vatra for several projects and their work always exceeds my expectations. We hire them for the creation of an Brand Identity from A to Z for our new line of tea and chocolate hot drinks. And as always they did a great job. A big up for them.” – Mrs. Vjollca Hoxha, President at Valtelina ltd.