Brand Name:Krik Krak - Dried Nuts Industry Type:Food / Beverage
Work Required: Product Branding, Product Design, Visual Campaign and Copyrighting Slogan: Delicious friendship only with Krik Krak
Krik Krak is a well-known brand name in the Albanian market and the region, trading a healthy range of nuts and dried fruit products. As a fast-growing company they have to adapt to changes in market needs and customer requirements. This adaption implies also a refreshment of the brand, a change that the company decided to make.
Krik Krak required Vatra to redesign their main product with the same name. Their needs were to approach their audience with a new design and package, emphasizing the features of quality and taste.
Vatra redesigned the company’s brand and created a new package for the products in a fresh and attractive line involving the latest print techniques and a contemporary design. The final product had an enthusiastic reception among their target audiences. The product was launched through all media with a lottery campaign. Eye-catching colors were chosen carefully for the outdoor campaign and print ads delivering an attractive synthesis easily recognizable by the audience.
“Vatra staff understood the vision of our company and the needs of our customers. Vatra showed professionalism and dedication to our products. We are looking forward to working together on future projects.” - Mr. Albert Sino, General Administrator of Krik Krak Foods Ltd.