It’s good for your company health

The health advertising industry has a key role in our society because it has the potential to promote the best products and medical innovations. This time our goal was to generate highly engaged and healthy conscious consumers.

“They need to understand the importance of what we do”

ApialPharma is one of the main pharmaceutical distributors in the country. The company supports more than 2000 pharmacies and 50 (non)public hospitals with generic prescription medicines, OTC, food supplements, and medical devices. Still, it was concerned about the fact that the final consumer couldn’t sense the full importance of their everyday operations.

Vatra Agency took the challenge by proposing and delivering a combined strategy, a mix of content solutions crafted for traditional and new media channels. The company brand and several products were promoted through an extensive PR campaign on TV and a digital strategy expanded on different social media platforms.

Finally, thousands of consumers could witness the company proportions and its direct role in their well-being.

Craft for a better life

Our designers, social media managers, and video production team made a series of photo shootings and crafted different videos about the company’s main products. Our creative approach aimed not just to promote the products “in great style”. We chose to communicate the benefits and the harmony of choosing a reliant partner as ApialPharma.