Brand Name:Italian Clinic "San Antonio"
Industry Type:Health and Care
Work Required: Corporate Design, Market research, Marketing and E- Marketing Strategy, Visual Campaign, Public Relations, Social Media Slogan: A reason to smile
Founded in 2010 with the intention of creating centers of excellence in Albania in the fields of Ophthalmology, IVF, and Orthopedics, the Italian Clinic offers services in over 12 different departments. Specialized Italian-Albanian staff, humanity, professionalism, a strong sense of responsibility, serious investment, and the use of modern medical technologies are the cornerstone of the Italian Clinic’s management.
Vatra was appointed to develop several advertising campaigns over the course of a year for the Italian Clinic. The aim of these informative campaigns was to make patients in Albania and the wider region aware of a great opportunity to address their health problems at a low cost, and to be treated using the latest methods and medical technology.
Before starting work on the concept of the clinic’s very first advertising campaign by Vatra, a unified corporate design image had to be developed. Vatra designed a message box to highlight the clinic’s basic information, which was used to display the advertising products from each campaign.
1st Campaign: “Glaucoma Diagnosis – avoid blindness”. According to statistics, up to 20% of the population of Albania may be affected by glaucoma. Early detection is key in the treatment of glaucoma, so this campaign aimed to raise awareness of the disease and encourage people to schedule medical check-ups. Graphically, Vatra developed the campaign using the image of a flower, which is visually very similar to the eye. The center of the image is colorful while the petals seem to be white but dark rounded gradient is applied to symbolize the loss of vision faced by glaucoma sufferers. The image was developed for media publications and the campaign was promoted on TV and broadcast across national networks. Social networks such as Facebook, twitter, LinkedIn and YouTube were also used, which had a significant impact on the distribution of information. The campaign was supported with articles in magazines and newspapers.
2nd Campaign: “Fertility Problems”. The Italian Clinic took the initiative of offering couples with fertility problems free consultations for the first time in Albania. Again, early detection is vitally important, because the sooner fertility problems are identified and addressed, the higher the chances of successful treatment. This campaign aimed at raising awareness and support for couples with these problems to avoid losing valuable time and raising the chances of a much more effective outcome. Advertising press products designed for this campaign were supported by interviews with specialist doctors from the Italian Clinic on several TV programs for wider impact. Couples were also invited via social networks to get more information and book a free consultation.
“I specifically appreciate the fact that they genuinely know the local market and are happy to share what they know freely – with no pressure. In all this, the Vatra team seems to me very open-minded in every project we've worked on together, and this is their business strength.” – Mr. Anesti Nano, Administrator of Italian Clinic.