Cineplexx is the leading cinema chain in Austria and the Southeastern European region. More than 12 million moviegoers visit Cineplexx cinemas annually and are well-attended by more than 1.300 employees.
Vatra was challenged to develop ATL and BTL services to communicate to the public that Cineplexx is finally part of the Albanian entertainment market, using cutting-edge technology and showing the latest movies with a different approach to the audience. Starting from the organization of the grand opening, press conference, events and media articles, Vatra had to address all target groups and communicate that Cineplexx Albania is now a reality.
In order to establish lasting long-term relationships with new customers it was necessary to show in all the created advertising products how much fun and entertainment the audience was having and how satisfied and relaxed it was, emphasizing production values and the epic sound and picture quality of the movies.
work performed
Event Management, Print Advertising, Public Relations, Animation & Video Production, Content Management, OOH, Print Advertising.
industry type
Media & Entertainment, Culture & Education
Introducing a new entertainment concept in Albania
”“I have been working with Vatra on different projects and I might say that there is nothing better than to cooperate with a team whose this creative and professional at the same time. The opening of our first cinema in Tirana was a great challenge to us, but with Vatra we managed to have a unique opening event and a very striking campaign. We believe that they are one of the best creative teams in Albania.”
Ms. Ingrid XhajaCMO, Cineplexx Albania
